Brand research is tailored to answer specific business questions. Its intent is to gain a comprehensive understanding of the competitive landscape, the consumers who make up the market, and what drives category purchase.

• Qualitative and/or Quantitative Research Study Development
• Research Mediation and Facilitation
• Reporting and Recommendations

Brand strategy seeks to identify and shape perception, articulating a specific position. Strategy is facilitated by thoroughly defining business objectives, existing and potential competitive threats, and opportunities.

• Brand Audit
• Mission, Vision, Values
• Brand Architecture
• Brand Positioning

Brand Identity consists of the verbal and visual elements that define your brand voice. It blends vital aspects of your organization and your offering into a singular promise. It establishes your position relative to the competition and informs internal and external communication.

• Brand Attributes
• Tagline
• Trademark (logo)
• Color System
• Typographic System
• Visual Style
• Written Style
• Guidelines Documentation
• Brand Map
• Brand Training

Brand release is the application of the brand identity throughout all communications and across all media. We approach both writing and design as communication; as a disciplined method of solving problems. From initial concept to final approval, the objective is to create preference for your offering and loyalty for your brand.

• Websites
• Advertising
• Literature
• Packaging
• Mobile
• Video
• Tradeshows
• Events